3 Must-Have Digital Marketing Methods


Today nearly 80% of all the media that we consume come through digital channels. Massive internet usage and digital media have given rise to a new marketing concept called Digital Marketing.
It is a broad area and considered to be the future of business development.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer, these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing method helps to gain a good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing, one can reach many customers at a very little marketing budget. Unlike traditional methods, you can measure the success of digital marketing campaigns with the help of analytical tools. Every year more and more marketers put aside traditional marketing and focus on this approach. Successful marketing campaigns can be accomplished by integrating traditional methods with digital marketing techniques.

Email Marketing is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost-effective and Eco-friendly. By this method, a message could be sent to a group of people by the use of electronic mail. It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization is an organic way of optimizing your online content to improve the ranking of your website on the search engine. There are a lot of factors involved in a ranking of a website such as a title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine.

Content Marketing is a type of marketing done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, infographics etc. It helps in building strong relationships with your audience by providing them with relevant high-quality contents. Your business goal should be aligned with the content strategy to gain critical success.

Digital marketing provides small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses. Today, brands are putting more focus on digital marketing than ever before.

Digital marketing skills are in serious demand and provide a unique competitive edge for one’s career. It offers great opportunities around the world. There is a wide range of digital marketing roles which include jobs related to social media as well. It also provides a variety of opportunities to start your own career as an Entrepreneur. There are lots of benefits that digital marketing professionals can look forward to the upcoming years. More companies embrace digital marketing as their primary marketing strategy.

5 Must-Know Types of Mortgage Loans


Mortgage loans are loans taken from banks, online brokers or independent mortgage brokers by pledging property owned for purchasing a residential or commercial property or to refinance a loan. Mortgage loans are usually for a 15 or 30 year period. Mortgage payments are evened out according to the number of years, the rate of interest and the type of mortgage. The property purchased is used as security or collateral to obtain the debt. If the borrower of the loan defaults on the mortgage payments the lender has the right to sell the property by employing the foreclosure process.

To be eligible for a particular loan the lender examines the employment and income generation of an individual or family to assess that monthly payment can be paid regularly by the borrower. The three important aspects that are taken into consideration to qualify for a loan are Credit Score, Monthly Income and Down Payment. Credit scores indicate the risk of offering a loan to a borrower. Higher the score lowers the risk. Good credit scores also ensure reasonable terms of the loan and a lower rate of interest. Monthly income is evaluated to ensure expenses are not more than income. The amount paid as down payment reduces the risk of the lender to cover the full expense of the loan in case of default in payments.

There are different types of mortgage loans available to suit the requirements of different borrowers. Here are the following:

  • Fixed Rate Mortgages are among the most popular mortgage products which are not influenced by interest rate rise or falls. The interest rates are locked, and payments remain the same despite rising or fall in interest rates. Fixed rate mortgages are most popular when interest rates decline.
  • Adjustable rate mortgages provide a fixed rate of interest for a specific period and thereafter resorts to an adjustable rate of interest. It fluctuates according to market interest rate changes after the fixed rate period is complete.
  • Balloon Mortgage allows borrowers a lower rate and monthly payments for a period. Such a period lasts for three to ten years. After the completion of the term the borrower is required to pay the principal balance as a lump sum amount. If applicable and possible the balloon mortgage can also be converted to a fixed rate or adjustable rate loan.
  • Home Equity Line of Credit is variable rate mortgages in line with the prime rate. You are allowed to take a credit up to your credit limit which is the maximum amount one can borrow under any plan. The interest payments are tax deductible and one can also pay the previous mortgage by taking a percentage of the appraised value of the home such that the loan amount covers your previous loan balance and your current fund requirements.
  • The Interest-Only Mortgage requires only interest payments to be paid for a specific period of time following which the terms of the loan change and a new mortgage amount is derived. This new mortgage will be paid with principal plus interest payments for the remaining number of years.

Some online lenders offer the lowest interest rate in the market so choose mortgage interest rate or mortgage refinancing options that best match your situation while saving time and money.

How to Convince an Investor to Fund Your Start-up Business

For those people who want to start their own businesses, one of the hardest things to do is to get the capital that they need to do so. This is because most of the traditional sources of loans or funding are apprehensive in providing funds for start-up businesses. Given this, most of them opt to shelve their business idea until they get the money they need.

Some opt to sell equity, and some of them borrow the money from relatives and friends. However, people who want to go into business for themselves need not wait until they get the money from these sources because there is a good source of capital that they can tap into. All they need is a good idea and a strong business plan. This source is an angel investor.

Angel investors are either individuals or companies who put in money into startup businesses. However, their role in the business is not limited to being an investor because angel investors take an active role in the management of the business as a means of protecting their investment, which is why angel investors are usually businessmen themselves who are astute in handling businesses.

There are three ways by which an angel investor can provide funds for a business. One of these is by providing money through a promissory note or a loan, which can be converted into an equity position in the company after the launching phase of the company. Usually, the investor would take about 15 to 30 percent equity in the company, which is enough to gain a set in the board.

The second way angel investors provide funds is through a cumulative convertible preferred stock option, wherein the investor defers the dividend payments he would receive from his stock, while he holds a seat on the board.

The third way is for an investor to get an equity position right away when they put in their investment. In this set-up, they have an option to bring in one or two of his associates to help in the management of the business.

One good source of money that aspiring entrepreneurs can tap is an angel investor, which can provide them with the capital they need to launch their business. The good news is that apart from being able to get the money they need from these investors, they can also gain a number of benefits from the managerial expertise of the investor.

Outsourcing Benefits You Don’t Want to Miss


The term BPO stands for “Business Process Outsourcing” and is better known as simply “outsourcing.” It is basically the process by which a company can delegate certain functions of their business to a specialized organization that can get it done more cheaply, quickly and efficiently. BPO services have been the latest mantra in India today.

The BPO boom seems to be increasing every day with more and more companies deciding to follow the race, making conditions really viable for a positive growth in the BPO industry.

Business Process Outsourcing is one of the fastest growing segments of the Information Technology Enabled Services industry. It has hit the top of their list today. The basic of BPO services is specific and definite, do what we can do best and leave everything else to business process outsourcers. Companies are moving their non-core business processes to outsource providers.

BPO saves precious management time and resources and allows them to focus while building upon core competencies. In other words, BPO services can be defined as a strategic management tool that can help organizations to improve process level efficiency and effectiveness, as well as reduce costs.

Another great BPO benefit is that it helps companies to focus on core areas. Companies generally outsource processes to reallocate accountability and control costs. Thus the management is in a better position to focus on core areas, and not keep itself engrossed in other areas.

Outsourcing also helps companies to avoid capital expenditures, which is in particular important in non-core areas that may need new systems and up gradation. By and large, companies only want to spend money on core areas.

Business Process Outsourcing provides quantifiable benefits through improved efficiencies, lower overhead, reduced payroll and benefits expenses, and fewer capital investments. Other BPO benefits include assurance of best practices, skills, and technology.

It is important to note that BPO provides access to proprietary workflow systems, process re-engineering skills, and innovative staffing and delivery models, coupled with world-class technology delivered by experts. Another benefit of BPO is a reduction in costs.

Business Process Outsourcing is the act of giving a third-party the responsibility of running what would otherwise be an internal system or service. For instance, an insurance company might outsource their claims processing program or a bank might outsource their loan processing system. Other common examples of BPO are call centers and payroll outsourcing.

The basic of finding a loan guarantor for you

Applying for a personal loan to be the capital money to the business you want to launch is
the ultimate solution for entrepreneurs like you. There is no assurance that your application
in a licensed moneylender or banks in the Philippines will accept or reject it. It depends
upon your credit score or if you have a thin good credit history.

Why do you need a guarantor?

If you are not open for a collateral loan and prefer to apply for a personal loan, you need to
have a guarantor. Banks and even the moneylender will consider your application if you
have a guarantor, he serves as the insurer that in case you cannot settle your payment, they
will be responsible to do so on behalf of you, since they signed the agreement.

Who can be your guarantor?

An ideal age of getting a guarantor is between 18 to 75 years old that can afford to settle
the occurring monthly payments. You can ask a reliable friend with good financial status or
parents who have invested their money in multiple ways.
What are the things you should discuss with your guarantor?
As the borrower, choosing someone to be your guarantor, you should discuss the following
important details to him or her.

  • Is he/she willing to pay the personal loan for you?

Both of you should have mutual trust as well as understanding. Mutual agreement off the
paper is essential since they have to pay your debt if in case you are unable to do so.
Ensure to your guarantor that you will settle the payments on time, you just need a
guarantor that will prove to the moneylender that you are a responsible borrower.
When the situation comes to worst due to unforeseen life obstacles, you must pay the
guarantor for the amount they have compromise towards your personal loan.

  • Can he/she accept the loan agreement?

After you choose someone to be your guarantor, you have to be sure that he/she accepts
and respects the agreement between you and the moneylender. If they do not wish to take
the call from the moneylender for verification, it’s wise, to be honest with you.
Take note that not all types of the loan require you to have a guarantor, only borrowers
requesting for a huge amount of money are required.

4 Best Ways to Fund Your Business

Are looking for funding for your new business venture? There are so many people who are thinking that they know better and carry on their dream but spend years wasting time on a business that will never succeed. However if business investors liked the idea but just didn’t think it was investable because of the return on their investment wouldn’t be worth their while, you should still keep looking for the funding and keep your business dream alive.

Funding a business is a very important part of a new business startup up. There are plenty of options open to you; you just need to know what to look for. Most people turn to their bank first and try to get a bank loan.

Bank loans can appear attractive as you don’t have to sacrifice any ownership of the business however their interest rates can be high and you might spend a long time paying the debt off. Plus with a bank loan, you will have to pay it back even if the business fails.

Another option available to you is equity finance which is where you sell partial ownership in exchange for cash. This can be in the form of a business angel or a venture capitalist. With business angels, you get the added advantage of advice and support from your investor. Angel investors tend to be very successful in their own right and have similar businesses to you. They often save struggling businesses from ruin and set them back on the right track.

Venture capitalists investors are another type of debt financing. Sometimes these types of investors become partners within the business and use their skill and experience to turn the business around or help it off the ground.

Most of them take an active role but some simply provide the funds and let you run the business yourself. If the business succeeds they typically make a larger return on their investment than for instance interest rates on savings accounts. This is why venture capitalists’ look for businesses to invest their money in. Equity financing is far more expensive if your company is successful but far less if it fails.

Business grants are another option available to you and they could be just the type of funding you need. Grants are sums of money that are given to business and do not need to be paid back. However grants generally come with terms and conditions which must be met to ensure you don’t have to pay the grant back.

Most grants are given to limited companies, partnerships, and sole traders. Unfortunately, the location of your business will be crucial with regards to obtaining a grant.

Finding funding couldn’t be easier with the internet. There are lots of business angel companies which offer the chance to meet with investors. Some online sites have members’ areas where those looking for finance can post their business funding needs. Investors also can become members and look through all the investment opportunities and chose who and which company they wish to invest their money with.

The Essential Roles of Data Cleansing to Business

Cleansing is vital to health, sustainability, and longevity. It applies to everything including
business data. Data cleansing optimizes the accuracy of the system, consolidate shared
information, correct corrupt records, and delete old or duplicate data.

So, how do businesses benefit from it?
#1 – It improves data quality.
The core of every business is the customer data.  It is important to have an updated,
accurate data so you can effectively address their needs. Improved data boost the
responsiveness and help you make smarter decisions.

#2 – It enhances your relationship with customers.
Data cleansing helps you offer the right products or services to the right customers. When
you offer them to the wrong customers, you will waste your time and money. Relevant,
updated customer data information will prevent these issues and boost the return on
investment (ROI).

#3 – It improves your customers’ perception.
Correcting misspelled names and addresses as well as other pertinent information is
necessary to show that you value your customers. A misspelled name is an instant turn-off
that can affect the result of your effort when you reach out.

#4 – It increases productivity.
A clean and improved database helps your employees become more productive. The
updated information of your customers makes them become more efficient in finding them
and sending the deliverables. It also prevents delayed or returned mail.

#5 – It influences the output of the manufacturing process.
If your data is showing inaccurate numbers, you will end up in under or over-
manufacturing of goods. An incorrect data can affect the orders of your retailers who want
to have adequate stocks for their own customers.

#6 – It reduces spam.
Spam messages are a big no-no. Repeated messages that enter the consumers' phones and
emails are annoying and make your customers irritated. Being spammed is a turn-off. A
regular cleansing of the database is necessary to prevent spam.

Now that you see how data cleansing can be advantageous to your business, it’s time to
look at your database and upgrade it.